CAONAT Core Customer Survey

About you Optional

Your privacy matters. Name, occupation, age, and gender are optional. Please share only what you’re comfortable with. You can leave all four blank and still submit the survey.

NameOptional

OccupationOptional

AgeOptional

GenderOptional

Your first purchase

What were the main reasons you first decided to buy from CAONAT? Select up to 3.Of these, what was the single most important reason?

Why you came back

Why did you decide to buy from CAONAT again? Select up to 3.If you could choose only one reason for buying again, what would it be?

Your most-worn pair

Which CAONAT pants are your favorite or the pair you wear most often?OptionalWhen do you usually wear them? Select all that apply.Why do you choose these pants instead of another pair you own?

What works best

What are the top 3 things you like most about your favorite CAONAT pants? Select exactly 3.If you could keep only one benefit, which would matter most?

What could improve

Even though you continue to buy from CAONAT, what would you like us to improve? Select up to 3.If CAONAT could improve only one thing right now, what would you choose?

Other brands

Besides CAONAT, which pants brands have you purchased in the past 12 months?When would you choose those brands instead of CAONAT?If CAONAT were no longer available, which brand would you buy instead?Why?

The missing occasion

Is there a situation where none of the pants you own feel completely right?

For example: comfortable enough for travel but polished enough after landing; or breathable in hot weather without looking too technical.

YesNo

Your ideal new pair

If CAONAT made pants for everyday life, travel, and weekend outdoor activities, which features would matter most? Select up to 5.Which appearance direction would you prefer?

Clean, everyday city pantsA balance between everyday and outdoorMore outdoor / technical

What would you least want the pants to look like? Select all that apply.

The trade-offs

If you had to choose, which would you prefer?

Price and lasting value

For an upgraded pair designed for everyday life, travel, and light outdoor use:

At around $39, what should the pants at least offer?At around $59, what should clearly be better than a $39 pair?At around $79, what fabric, fit, design, or features would make the price feel reasonable?At around $89, what would make the pants feel worth close to $90?Between $35 and $90, what price would feel easiest to accept?

If you keep buying from CAONAT, what is the one thing we should never change?

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